I "Saw" it on YouTube

It is exactly this kind of stuff that makes YouTube an extremely compelling promotional tool for entertainment companies:


Note that this isn't merely a trailer for "Saw III" -- it's a trailer for "Saw III" produced specifically for YouTube. Granted, the production value is low, but it proves a point: media companies are taking YouTube seriously. Mazal tov, Google!

But seriously, will YouTube ever be more than a destination for pratfall videos and old Letterman episodes? Only time will tell. Even the "big hits" on YouTube are nothing compared to, say, LOST.

For a really interesting take on the subject, see this recent New Yorker article.